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If you’d like to know what is on our minds and take a look at some things we’ve written, please check this page for updates.
First up, our white papers on a subject that has been the focus of renewed interest: attention and how to measure it. You can find us in the ARF Atlas of companies that define the current landscape of attention measurement. We are proud to be invited to participate in Phase Two of their validation initiative to determine viable standards.
The Dynamics of Attention
Our Holistic Creative-Centric Approach
The Dynamics of Attention
Go With The Flow
The Dynamics of Attention
From Theory to Fact
The Dynamics of Attention
From Opportunity to Optimization: What’s tennis got to do with it?
The Dynamics of Attention
Anatomy of a Hit
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