“Is this working? What results can I expect? And what do we have to do to get the best outcome?”
The answers lie in what grabs attention, moment-to-moment favorability scores, and in-the-moment motivating factors.
The POPs (points of persuasion) that will help you reach your desired end point. The dips that could take you off course.
The moments that make people want to act. All coordinated.
We dig below the surface to reveal how the components relate, how they connect to outcomes, and how this varies
among participant groups. The comments we elicit from participants about their responses – our unique, time-synced
“Why”– often light the way to game changing solutions that otherwise would not come to mind.
All in user-friendly reports and displays that help you reach conclusions, make decisions and take action faster.
Attention
If you don’t get their attention, you lose them. New algorithms applied to our time series data capture every response by each participant.
We then map the patterns of attention: active and sustained, negative and positive, intensity of active response, flow and net attentive impressions.
By time segments and overall. Because attention is dynamic.
Impact
Does attention produce results? Participants use our intuitive PowerLine Slider ™ to show their opinion of what they see and hear as the media plays.
We capture moves every millisecond, to create a well of data points deep enough for reliable analysis of short content.
You see all the highs and lows and everything in between.
Motivation
The defining moment. WHY! If you don’t know what motivates people you can’t connect with them. That’s why we capture reasons for their
responses in the key moments and sync the “what” and the “why” with exactly what they see and hear. That is more than just a road map.
It’s a detailed guide with lights.
